Workin on project for a ad place/think tank/ shop whatever you care to call it that shall remain nameless.
They want us to create a model for the discovery of a big idea....
Yeah I know sounds like the most vague, quasi intellectal ad stuff you have ever heard.
But, truth be told i like it.
I like ideas and sure as hell want to figure out how to make one's people care about.
The problem is the sharp distinction between what I think is big idea and what you think is big idea.
I dont think any of these are big ideas.
They are just old ideas with a few modification's that are allowed because of advances in technology.
If that is what constitutes a big idea, then H.g. Wells and Jules Verne were some of our biggest thinkers.
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